Industries · Custom Home Builders

Home builder SEO for dream home buyers.

Custom home buyers research for months or years. I make sure your company is part of that research from the very beginning.

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The problem

The longest buying journey in home services.

A custom home buyer reads, compares and saves builders long before calling. They want floor plans, process, pricing and proof of quality.

I build pages for your process, build-on-your-lot options, communities and price ranges, with a portfolio that shows why your homes are worth it.

Target searches

The searches worth ranking for.

Examples. Your real list comes from keyword data for your service area.

custom home builders near me
build on your lot [city]
luxury home builder [city]
custom home cost per square foot
new construction homes [city]
home builder reviews
modern custom home builder
barndominium builder near me

GEO & AI visibility

What customers ask AI before they call.

More homeowners now ask ChatGPT, Gemini or Google's AI Overviews for a recommendation first. These answers come from your profile, reviews, listings and website, so I make sure all of them tell the same clear story.

Best custom home builder in [city]
How much does it cost to build a custom home in [city]?
Who builds on your own lot near me?

How GEO & AI visibility works →

What is included

Everything needed to rank, built for custom home builders.

Built around how your customers search, in the towns you serve.

Process pages

Step-by-step building process, timelines and what is included.

Portfolio

Finished homes with plans, features and locations.

Cost content

Honest price-per-square-foot guidance for your area.

Google Business Profile

Categories, services, service areas, real job photos and weekly posts, managed for you.

Reviews and listings

A simple review system and consistent details on the directories Google and AI tools check.

Tracking and reports

Map rankings across your area, AI mentions, calls and leads, in a plain-English monthly report.

How it works

How an engagement runs.

You always know what is being worked on this month, what lands next, and what I need from you.

Audit
I review your Google Business Profile, website, citations, reviews, the three competitors beating you in the map pack, and what AI tools like ChatGPT and Google's AI Overviews say when asked for a business like yours. You keep the findings either way.
Plan
Target services, towns and keywords, written down as one 90-day roadmap you approve before any work starts.
Fix and build
Profile cleanup, technical fixes, service and area pages, citations, and a review system. The foundations go in first.
Grow and report
Content, links and profile activity every month, with a plain-English report on map rankings, AI search mentions, calls and form leads.

Pricing

One plan. Everything included.

Local SEO in every plan, with GEO & AI Visibility from Growth up. Month to month, no setup fees, cancel with a week of notice.

Starter

Local SEO for one location in a smaller market.

$349/month

Google Business Profile optimization and weekly posts
Up to 5 core services and 5 towns
Citation cleanup on the top directories
2 new service or area pages a month
Review request system
Monthly report on rankings, calls and leads

Get started →

Growth

Pro

Full Local SEO and GEO & AI Visibility, up to 3 locations or a large metro.

$1,250/month

Everything in Growth
Up to 3 Google Business Profiles
8 new pages a month
5 to 8 local links and PR mentions a month
GEO & AI Visibility (full): 75 AI questions tracked monthly
Answer-ready page rewrites and AI mention outreach
Review reply management
Calls every two weeks

Get started →

Full pricing details →

Questions

Things people ask first.

Anything else, ask on the call or email me. I reply to every message personally.

Is SEO worth it for a builder doing a few homes a year?

Yes. One extra project usually covers years of SEO, and buyers research online long before calling.

Should I target specific home styles?

If you specialize, yes. Modern, farmhouse or barndominium searches are specific and motivated.

How long does home builder SEO take?

Profile and technical fixes often show movement in 4 to 8 weeks. Competitive searches in large cities usually take 4 to 9 months of steady work. AI answers tend to follow as your profile, reviews and listings get stronger.

How much does it cost?

Plans start at $349/month, month to month, with no setup fees. GEO & AI Visibility is included from the Growth plan up. See the plans below.

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Next step

Be the builder families find when they start dreaming.

Book a free strategy call. I will review your Google Business Profile, website, AI search presence and top competitors, and show you what I would fix first, whether you hire me or not.