On-page SEO that makes every page count.
Each service page should target one clear search and answer it better than anyone else in your area. I optimize titles, headings, copy and local signals so your pages rank and convert.
One page trying to rank for everything ranks for nothing.
A common problem on contractor sites: one "Services" page lists twenty things in bullet points. Google has no single strong page to show for "water heater replacement" or "roof inspection".
On-page SEO fixes that. Each important service gets its own page, with a title and heading that match how people search, copy that answers their real questions, and clear proof you work in their area.
Good on-page work also lifts conversions. A page that answers cost, timing and trust questions gets more calls from the same traffic.
What I optimize on each page
- Title tag and meta description
- H1 and heading structure
- Service copy and FAQs
- Local signals: towns, landmarks, NAP
- Internal links to and from the page
- Images, alt text and file names
- Calls to action and click-to-call
- Schema for the page type
What on-page SEO includes.
Keyword mapping
Every target search assigned to one page, so pages stop competing with each other.
Titles and headings
Rewritten to match search intent and earn clicks in the results.
Service page copy
Clear, useful copy on what you do, where, how long it takes and what to expect.
Local signals
Consistent business details, service area mentions and local proof on the right pages.
Internal linking
Links that guide visitors and Google from your strongest pages to your money pages.
Conversion details
Click-to-call, short forms, trust badges and reviews placed where they help.
How an engagement runs.
You always know what is being worked on this month, what lands next, and what I need from you.
Audit
I review your Google Business Profile, website, citations, reviews, the three competitors beating you in the map pack, and what AI tools like ChatGPT and Google's AI Overviews say when asked for a business like yours. You keep the findings either way.
Plan
Target services, towns and keywords, written down as one 90-day roadmap you approve before any work starts.
Fix and build
Profile cleanup, technical fixes, service and area pages, citations, and a review system. The foundations go in first.
Grow and report
Content, links and profile activity every month, with a plain-English report on map rankings, AI search mentions, calls and form leads.
Things people ask first.
Anything else, ask on the call or email me. I reply to every message personally.
Will you rewrite my whole website?
Only the pages that matter for rankings and leads. Many pages need edits rather than full rewrites.
Do I get to approve changes?
Yes. You see and approve new copy before it goes live, especially anything about pricing, warranties or licensing.
Is keyword stuffing still a thing?
No, and it can hurt you. Modern on-page SEO is about clear, helpful pages that match what people search for.
How fast does on-page SEO work?
Changes are often reflected within a few weeks as Google recrawls the pages.
Find out what is holding your rankings back.
Book a free strategy call. I will review your Google Business Profile, website, AI search presence and top competitors, and show you what I would fix first, whether you hire me or not.
Free · no pitch · you keep the action plan