Local SEO for home service businesses.
If customers search Google and then call you to come to their home, local SEO is how you get found. I work with home-service companies across trades, with the same proven local foundations.
Different trade, same three ranking factors.
Google ranks local businesses on three things: relevance to the search, distance from the searcher, and prominence, meaning how well known and trusted the business is. That is true whether you fix garage doors or treat termites.
What changes by trade is the detail: which categories to use, which services deserve their own page, when demand peaks, and what customers worry about before they call.
I learn your trade, look at who is winning in your area and why, then build the profile, pages, reviews and links to beat them.
The searches worth ranking for.
Examples. Your real list comes from keyword data for your service area.
- electrician near me
- garage door repair [city]
- pest control near me
- lawn care service [city]
- pool cleaning near me
- house cleaning service
- water damage restoration
- interior painters [city]
- tree removal near me
- pressure washing [city]
The local foundations, tuned to your trade.
Google Business Profile
The right categories for your trade, full services list, service areas, real photos and posts.
Service pages
One focused page per core service, written around what customers ask before booking.
Service area pages
Useful pages for the towns you serve, built from real jobs, not templates.
Reviews system
A simple process to ask every happy customer, with replies that build trust.
Citations and links
Consistent listings and local links from suppliers, associations and community sites.
Tracking and reports
Calls, forms and rankings in one plain-English monthly report.
How an engagement runs.
You always know what is being worked on this month, what lands next, and what I need from you.
Audit
I review your Google Business Profile, website, citations, reviews, the three competitors beating you in the map pack, and what AI tools like ChatGPT and Google's AI Overviews say when asked for a business like yours. You keep the findings either way.
Plan
Target services, towns and keywords, written down as one 90-day roadmap you approve before any work starts.
Fix and build
Profile cleanup, technical fixes, service and area pages, citations, and a review system. The foundations go in first.
Grow and report
Content, links and profile activity every month, with a plain-English report on map rankings, AI search mentions, calls and form leads.
Things people ask first.
Anything else, ask on the call or email me. I reply to every message personally.
My trade is not listed. Can you still help?
Very likely. If your customers search Google for a service and you go to them, or they come to you locally, the same local SEO approach applies. The audit will confirm it.
Do you work with franchises?
Yes, for individual franchise locations, as long as the brand guidelines let us manage the local profile and location pages.
How long does it take?
Profile and technical fixes often show movement in 4 to 8 weeks. Competitive terms in a large metro usually take 4 to 9 months.
Do I need a big budget?
No. Plans are a fixed monthly price, starting at $349/month. You do not need to spend on ads for local SEO to work.
Get found by the customers already searching.
Book a free strategy call. I will review your Google Business Profile, website, AI search presence and top competitors, and show you what I would fix first, whether you hire me or not.
Free · no pitch · you keep the action plan